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Every new product, service and idea will have a home if the Cohens have anything to say about it.

Today, NYC-based startup Launch.it, a free professional self-publishing and brand engagement news platform, launched with the vision that all new products, services and ideas should be easy to discover, find and share. Launch.it believes that by giving everything "new" a home and by removing all friction associated with content creation and distribution, entrepreneurs and major brands alike will directly be able to present themselves honestly and fully to interested customers.  

Although the platform aims at including new products from all industries, it will not safeguard them from the court of public opinion. Call it tough love, call it detox for overhyping marketing execs, but co-founder Brian Cohen, a well respected PR guru, veteran newsman, business strategist and angel investor, explains that the site is focused on the truth well told. 

Launch.it is based on a simple truth: there is no destination site for all news of the new.  “If it’s new, it’s here first,” said Cohen.

“Spin at your own risk,” said Cohen.  “We’re an equal opportunity site for all products but the readers have the ultimate power to make or break your new.  Learning how to communicate with your customers can be an iterative process.  Launch.it will create better marketers based on their willingness to listen to their customer base and change their habits."  

Every launch empowers the launcher to write the story that they would want to see written about themselves. With an innovative layout and unique Action Box that allows readers to connect on unprecedented levels, launchers will be able to increase visibility, get financing, and even drive sales directly through their news release story for the first time ever with a buy button next to the editorial content.

To increase the reach and opportunity of being discovered, Launch.it’s homepage will be community-curated by more than two dozen industry verticals so that the most popular news will rise to the top. In addition, we have created a social network allowing readers to follow their favorite launchers, brands and companies along with numerous partnerships for syndication to top publications. After the news release is launched, they can access robust analytics on a wide range of characteristics – such as page views, comments, demographics, info graphics, psychographics etc. 

You can also read our interviews with the New York Times and Business Inside for more information:

·      Business Insider interview - http://read.bi/N1aPLx

·      New York Times interview - http://nyti.ms/NsVHDm

Launch.it is 100% FREE, so sign-up today and start connecting to your customers through your own news story.

Happy Launching!