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Dhingana Enriches Catalogue with International Music and surpasses 1-Million Songs

Dhingana expands its library to over 1 million songs with the addition of international and popular regional Indian music selections, now legally available across web, iOS, Nokia, Android, Windows, BlackBerry and web-enabled mobile devices

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for Dhingana Published On: 04.01.13 12.35 pm

 

April 1, 2012 - Pune, India and Sunnyvale, CA - In an effort to further expand its library and legally offer its users access to a broader range of music, Dhingana (www.dhingana.com), the leading global Indian music streaming service, has added the entire library of international music from Sony and Universal across several genres, including Pop, Hip-Hop, Rock, Metal, EDM, Jazz, Instruments, taking its total content library to one million songs.


“By expanding our music catalog to include the international music from Sony and Universal plus some of the most popular regional music from Speed Records and Ultra Music, we hope to provide Dhingana users with a richer and more comprehensive inventory of licensed music, so they can find all of their favorite music in one place, ” said Swapnil Shinde, COO & Co-Founder of Dhingana.


In addition to the international content, Dhingana also inked deals with two large regional labels in India: Speed Records, the number one Punjabi music label featuring artists like Honey Singh, Jazzy B, Gippy Grewal, etc., and Ultra Music, which acquired one of the largest Marathi labels, Krunal Music, which features a catalogue of 17,000 songs.


Dhingana provides a full-service music experience for its users. Features include:


  • Access to a library of 1 million songs that span across 38 Indian languages and genres, including Bollywood, Hindi, Marathi, Tamil, Telugu, Malayalam, Gujurati, Bhangra, Hip Hop, Rock and Devotional songs, among several others

  • Social music discovery and personalized music recommendations

  • RJ-curated, themed radio stations

  • Universal coverage across all key platforms like web, mobile web, iOS, Android, Windows 8, Nokia and BlackBerry


Currently, Dhingana has representation in over 220 countries/territories worldwide.


For more information on Dhingana, please visit www.dhingana.com.


About Dhingana

Dhingana is the leading on-demand streaming music service for Bollywood and Indian music across the globe.  Launched in 2007, Dhingana now reaches millions of users globally, providing access to an extensive library of music in 38 languages and genres licensed from global, national and regional Indian brands like T-Series, Saregama, Yash Raj, Sony Music and Universal Music.  Dhingana is available on the Web, mobile Web and as an app for iPhone, iPad, BlackBerry, Android, Windows and Nokia devices. The company has offices in Pune, India and Sunnyvale, California,  and is backed by Helion Venture Partners, Inventus Capital Partners and Lightspeed Venture Partners.  For more information, please visit http://www.dhingana.com.

 

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Dhingana Debuts Mobile Everywhere Free Music Streaming - The Fastest Bollywood Mobile Music Experience Across All Internet Connected Smart and Featured Phones

January 25,  2013 -- Sunnyvale, CA -- Dhingana (www.dhingana.com), the world’s largest on-demand Indian music streaming service, announced today the launch of its service on mobile web, making it available to all web-connected devices with no need to download an application.Dhingana’s mobile web is free, giving users quick and easy access to a library of a half of a million songs in 38 Indian languages and genres. With Dhingana mobile web, users can search for any song or album or listen to thousands of playlists right from their mobile device. Mobile web makes it easy to browse through the various genres of music and search for new music without taking up any extra space on your mobile device.“We’ve always had a very strong focus on smartphones and building highly engaging native apps for iPhone, Android, Blackberry and Nokia.  We are thrilled to launch Dhingana for Mobile Web and allow users with any mobile phone to stream music instantly,” said Snehal Shinde, CEO and Co-Founder of Dhingana. “In a country like India where 80% of the mobile internet usage is from low-end feature phones via mobile web, we are now the first Bollywood and Indian music streaming company to embrace mobile web globally and ensure users can listen to music from any internet-enabled device, from high-end smartphones to low-end feature phones.”Dhingana also announced today 3.5 million mobile app downloads. As an app, Dhingana is now available for iPhone, iPad, BlackBerry, Android, Windows and Nokia devices, as well as HTML5. For more information on Dhingana, please visit www.dhingana.com. About DhinganaDhingana is India’s on-demand streaming music leader and the best way for Bollywood and Indian music fans across the globe to discover their favorite songs online.  Dhingana, launched in 2007, is the largest on-demand music service in India, with millions of users in over 220 countries / territories.  Dhingana is available on mobile web and as an app for iPhone, iPad, BlackBerry, Android, Windows and Nokia devices, as well as an HTML5 web app. Dhingana has offices in Sunnyvale, CA and Pune, India. For more information, please visit http://www.dhingana.com.


DHINGANA MUSICAL GEOFENCING DELIVERS THE PERFECT TUNE FOR MUSIC LABELS

 April, 17, 2013 -- Sunnyvale, CA and Pune, India -- Dhingana (www.dhingana.com), the world’s largest Bollywood and Indian music streaming service, is enhancing their global streaming platform with geofencing capabilities. Geofencing will enable Dhingana to distribute content on a country-specific basis and thereby partner with Music Labels who have country-wise limitations to distribute their content. From a consumer perspective, the geofencing capabilities will allow Dhingana to provision regionally relevant content in a diverse and vast country like India.“Geofencing is a Dhingana feature that allows us to restrict media content to certain geographic regions based on the licensing terms. Until now, Dhingana already supported regional geofencing, which allowed us to restrict content to major geographic regions such as India, SAARC, Europe etc. We are now expanding our platform to have more refined control over the content distribution, which will enable our platform for rapid international expansion,” commented Snehal Shinde, Co-Founder and CTO, Dhingana."Another initiative we've undertaken is to further enhance our cloud-based music platform and improve its speed 10x compared to what it is today", continued Shinde. “Users across the globe using our web and mobile products will see a considerable improvement in the product responsiveness and speed. These performance enhancements will be rolled out gradually in the next 3 weeks.”Dhingana is available on the Web, mobile Web and as an app for iPhone, iPad, BlackBerry, Android, Windows and Nokia devices.For more information on Dhingana, please visit www.dhingana.com. About DhinganaDhingana is the leading on-demand streaming music service for Bollywood and Indian music across the globe.  Launched in 2007, Dhingana now reaches millions of users globally, providing access to an extensive library of music in 38 languages and genres licensed from global, national and regional Indian brands like T-Series, Saregama, Yash Raj, Sony Music and Universal Music.  Dhingana is available on the Web, mobile Web and as an app for iPhone, iPad, BlackBerry, Android, Windows and Nokia devices. The company has offices in Pune, India and Sunnyvale, California,  and is backed by Helion Venture Partners, Inventus Capital Partners and Lightspeed Venture Partners.  For more information, please visit http://www.dhingana.com. 


Coca-Cola partners with Dhingana for Roadblock Campaign, Yields over 1-Million Ad Impressions

IntroductionAs music lovers around the world are quickly making the switch from cassettes and CD’s to digital, brands are slowly beginning to understand the level of engagement and reach that comes out of leveraging this new medium. As a result, streaming sites like Dhingana have emerged as leaders in licensing and advertising, providing a platform for brands to tap into a larger and more global market. Background Coca-Cola partnered with Dhingana to launch its brand campaign, Crazy for Happiness on the streaming service’s web and mobile platform. The goal of the campaign was to encourage and inspire individuals to engage in acts of kindness to create a happier world. In a world often marred with negativity and despair, Coca-Cola celebrates the unsung stories of kindness and joy. These songs, sung by various artists, were placed on the Top Songs list on Dhingana’s social music platform and helped the brand reach and engage with the users, creating a viral campaign. ObjectivesPromote Coca-Cola's Khushiyan Lutao Crazy Kehlao songsMaximize the amount of streams for the songs using Dhingana’s Premium Ad platform ApproachIn order to promote Coca-Cola’s Khushiyan Lutao Crazy Kehlao songs, Dhingana provided four solutions: Each song was promoted as a “sponsored song” on the Top Songs list. The songs were promoted across four major platforms: Website, iPhone, iPad and Android. An exclusive playlist, which included the three songs, was created and promoted as a Top Playlist. The songs and playlists were pushed to users through social media channels like Facebook and Twitter, email newsletters and mobile push notificationsPremium ad formats. like full-page ads on mobile and homepage branding on web, were used to drive traffic to the Coke playlist and the Coke landing page to enable users to download these songs.Conclusion Coca-Cola’s decision to partner with Dhingana in a roadblock campaign resulted in a high level of engagement in a short period of time with over 1- million ad impressions and an average click-through rate (CTR) of over 2% on Mobile Applications and over 1% on Website. Quotes Speaking about the initiative, Wasim Basir, Director, Integrated Marketing Communications, Coca-Cola India said, "At Coca-Cola, we believe that music is a great binder and a powerful medium to connect with consumers. In order to strengthen brand affiliation and give consumers the opportunity to connect with brand Coca-Cola in a unique way, we partnered with Dhingana, one of the country's largest on-demand music streaming service providers. Staying true to Coca-Cola's philosophy of 'Open happiness', we made the jingles for our latest, Crazy for Happiness campaign available to music lovers on the social media space. We are delighted at the response our "Crazy Kehlao" songs have received from visitors and music aficionados on Dhingana's social music platform". Speaking about the campaign, Anjali Hegde, CEO, Reprise Media Pvt. Ltd. said, “As Coke’s Digital Media Agency, we were very positive about associating with Dhingana for this campaign as there was a strong connection with the brand & the campaign. We really liked the idea of placing the songs as top songs and in the top playlist and knowing Dhingana’s social music strength, we were expecting good results. Thanks to the overnight efforts put in by the Dhingana team, we over achieved the numbers. We are very keen to explore long-term association with Dhingana’s Music platform for Coca-Cola’s various brands. Speaking about the campaign, Rohit Bhatia, CEO, Dhingana, Inc. said, “We are extremely delighted to have Coke on board with us. It was a fantastic experience to see the combination of audio jingle / songs and display ads deliver meaningful results for a prestigious brand like Coke. We love to innovate and expect to deliver more such experiences for Coke on Dhingana. Company ProfileDhingana is the leading on-demand streaming music service for Bollywood and Indian music across the globe. Launched in 2007, Dhingana now reaches millions of users globally, providing access to an extensive library of music in 38 languages and genres licensed from global, national and regional Indian brands like T-Series, Saregama, Yash Raj, Sony Music and Universal Music. Dhingana is available on the Web, mobile Web and as an app for iPhone, iPad, BlackBerry, Android, Windows and Nokia devices. The company has offices in Pune, India and Sunnyvale, California, and is backed by Helion Venture Partners, Inventus Capital Partners and Lightspeed Venture Partners. For more information, please visit http:www.dhingana.com.  


Coca-Cola partners with Dhingana for Roadblock Campaign, Yields over 1-Million Ad Impressions

 IntroductionAs music lovers around the world are quickly making the switch from cassettes and CD’s to digital, brands are slowly beginning to understand the level of engagement and reach that comes out of leveraging this new medium. As a result, streaming sites like Dhingana have emerged as leaders in licensing and advertising, providing a platform for brands to tap into a larger and more global market.BackgroundCoca-Cola partnered with Dhingana to launch its brand campaign, Crazy for Happiness, on the streaming service’s web and mobile platform. The goal of the campaign was to encourage and inspire individuals to engage in acts of kindness to create a happier world. In a world often marred with negativity and despair, Coca-Cola celebrates the unsung stories of kindness and joy. These songs, sung by various artists, were placed on the Top Songs list on Dhingana’s social music platform and helped the brand reach and engage with the users, creating a viral campaign. ObjectivesPromote Coca-Cola's Khushiyan Lutao Crazy Kehlao songs Maximize the amount of streams for the songs using Dhingana’s Premium Ad platform  ApproachIn order to promote Coca-Cola’s Khushiyan Lutao Crazy Kehlao songs, Dhingana provided four solutions:Each song was promoted as a “sponsored song” on the Top Songs list. The songs were promoted across four major platforms: Website, iPhone, iPad and Android.An exclusive playlist, which included the three songs, was created and promoted as a Top Playlist.The songs and playlists were pushed to users through social media channels like Facebook and Twitter, email newsletters and mobile push notifications.Premium ad formats. like full-page ads on mobile and homepage branding on web, were used to drive traffic to the Coke playlist and the Coke landing page to enable users to download these songs.ConclusionCoca-Cola’s decision to partner with Dhingana in a roadblock campaign resulted in a high level of engagement in a short period of time with over 1- million ad impressions and an average click-through rate (CTR) of over 2% on Mobile Applications and over 1% on Website. QuotesSpeaking about the initiative, Wasim Basir, Director, Integrated Marketing Communications, Coca-Cola India said, "At Coca-Cola, we believe that music is a great binder and a powerful medium to connect with consumers. In order to strengthen brand affiliation and give consumers the opportunity to connect with brand Coca-Cola in a unique way, we partnered with Dhingana, one of the country's largest on-demand music streaming service providers. Staying true to Coca-Cola's philosophy of "Open happiness," we made the jingles for our latest Crazy for Happiness campaign available to music lovers on the social media space. We are delighted at the response our "Crazy Kehlao" songs have received from visitors and music aficionados on Dhingana's social music platform."Speaking about the campaign, Anjali Hegde, CEO, Reprise Media Pvt. Ltd. said, “As Coke’s Digital Media Agency, we were very positive about associating with Dhingana for this campaign as there was a strong connection with the brand and the campaign. We really liked the idea of placing the songs as top songs and in the top playlist and knowing Dhingana’s social music strength, we were expecting good results. Thanks to the overnight efforts put in by the Dhingana team, we over achieved the numbers. We are very keen to explore long-term association with Dhingana’s Music platform for Coca-Cola’s various brands.Speaking about the campaign, Rohit Bhatia, CEO, Dhingana, Inc. said, “We are extremely delighted to have Coke on board with us. It was a fantastic experience to see the combination of audio jingle / songs and display ads deliver meaningful results for a prestigious brand like Coke. We love to innovate and expect to deliver more such experiences for Coke on Dhingana." Company ProfileDhingana is the leading on-demand streaming music service for Bollywood and Indian music across the globe. Launched in 2007, Dhingana now reaches millions of users globally, providing access to an extensive library of music in 38 languages and genres licensed from global, national and regional Indian brands like T-Series, Saregama, Yash Raj, Sony Music and Universal Music. Dhingana is available on the Web, mobile Web and as an app for iPhone, iPad, BlackBerry, Android, Windows and Nokia devices. The company has offices in Pune, India and Sunnyvale, California, and is backed by Helion Venture Partners, Inventus Capital Partners and Lightspeed Venture Partners. For more information, please visit http://www.dhingana.com. 


Dhingana Refreshes Brand with New Global Vision

June 20, 2013 -- Pune, India and Sunnyvale, CA -- Dhingana, Inc. (www.dhingana.com), the leading global Indian music streaming service, announced today a new company logo and app icon that brings the brand’s essence to life and reinforces Dhingana’s commitment to becoming a domestic music leader with a strong global presence. The new Dhingana app icon speaks clearly, globally and draws inspiration from a human face who is musically inclined -- A ‘Connoisseur of Music’. A face representing the most universal language of mankind - Music. It is Dhingana’s belief that the exploration of music is the exploration of one’s self and one’s culture, and that each music culture has its own experience. The new face of Dhingana represents the connection of all cultures and people through music. Rohit Bhatia, CEO of Dhingana, commented, “After successfully making leaps in the improvement of our platform and services, we are truly excited to unveil Dhingana’s new logo, as it marks another significant milestone for our company. Our new image aligns with our vision for the future to further our expansion and ultimately connect more people through what we love most, music.” The new Logo is a simple, fresh and bold update. It comprises various elements of music, simplifies the product and has the three essential components of the brand: Album, Playlist & Radio. A play icon denoting go-play your favorite 'Album,' a transmitter effect denoting a 'Radio' experience, and a music note favoring the essence of a 'Playlist.' In short, the new logo instantly provides the viewer with a summary of Dhingana’s user experience and what it has to offer. For more information on Dhingana, visit www.dhingana.com. About Dhingana Dhingana is the leading on-demand streaming music service for Bollywood and Indian music fans across the globe. Launched in 2007, Dhingana now reaches millions of users globally, providing access to an extensive library of music in 38 languages licensed from global, national and regional Indian brands like T-Series, Saregama, Yash Raj, Sony Music and Universal Music. Dhingana is available on the Web, mobile Web and as an app for iPhone, iPad, BlackBerry, Android, Windows and Nokia devices. The company has offices in Pune, India and Sunnyvale, California, and is backed by Helion Venture Partners, Inventus Capital Partners and Lightspeed Venture Partners. For more information, please visit http://www.dhingana.com. Contact: Jessica Hasson [email protected] 310-421-1050 x 103  


GMobi to Pre-Install Dhingana Android App on over 1-Million Devices

Pune, India and Sunnyvale, CA -- Dhingana (www.dhingana.com), the leading global Indian music streaming service, announced today a partnership with General Mobile (GMobi) to pre-install its music app on 1-million devices. As a part of this deal, Dhingana Android App will be preinstalled on five OEMs in a two-month period, including Intex, Zen,Hitech, m-Tech and Maxx.With the app pre-installed on phones, users can instantly gain access to Dhingana as soon as they purchase their phone, with no need to download from the app store. “Since inception Dhingana has adopted smart means to acquire users and as a result we have surpassed 9 million MAUs. Our partnership with GMobi is another initiative in the same direction. The exponentially growing demand for music streaming in India coupled with Dhingana's and G-Mobi’s leadership in their respective domains will make the partnership successful.” said Rohit Bhatia, CEO of Dhingana.“The growth of Android devices in emerging market in 2013 exceeded everyone’s expectations,” said Amit Dey, Managing Director of GMobi India. “and the hunger for quality mobile contents has never been stronger. We are really excited to partner with quality mobile music providers such as Dhingana so millions of our mobile users can enjoy the service.”The services will be integrated with the device at manufacturers’ site in China, where hundreds of millions of mobile phones are made and shipped to India and other countries every year. GMobihas integrated mobile apps and contents to more than 500 device models within past 18 months and is one of the few companies who is capable of supporting both manufacturers’ preload process as well as global service operation.For more information on Dhingana, visit www.dhingana.com.About DhinganaDhingana is the leading on-demand streaming music service for Bollywood and Indian music fans across the globe.  Launched in 2007, Dhingana now reaches millions of users globally, providing access to an extensive library of music in 42 languages licensed from global, national and regional Indian brands like T-Series, Saregama, Yash Raj, Sony Music, Tips and Universal Music.  Dhingana is available on the Web, mobile Web and as an app for iPhone, iPad, BlackBerry, Android, Windows and Nokia devices. The company has offices in Pune, India and Sunnyvale, California,  and is backed by Helion Venture Partners, Inventus Capital Partners and Lightspeed Venture Partners.  For more information, please visit http://www.dhingana.com.About G-MobiGeneral Mobile Corporation (G-Mobi) focuses on mobile platform operation and mobile Internet service. G-Mobi was jointly invested by MediaTek, the world-leading mobile chipset designer, Mitsui Inc., one of the largest multinational corporate world-wide, and SingTel Group, the largest telco group in Southeast Asia.. G-Mobi’s business coverage includes South-East Asia, Africa, India, East Europe and Latin America. G-Mobi provides clients total solution in mobile phone platform and mobile Internet service, including the development and operation of mobile app store, technical support of middleware platform, development and technical support of mobile application, buildup and maintain of statistic servers and billing platform. For more information, please visit www.generalmobi.com. 


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