NEW YORK, NY, June 27, 2012 – New Yorkers will be “inspired” this week when Monster®, the world leader in high-performance personal audio, unveils an unprecedented visibility campaign for the debut of Inspiration,™ the company’s first-ever noise canceling, over-ear headphone. Designed by Monster, the sound and engineering innovators behind Beats™ by Dr. Dre,™ Inspiration will “take over Manhattan” with an extensive billboard and transit ad campaign. Big Apple residents will learn all about how “super sonic” Inspiration headphones combine serious audio with high style – featuring unique interchangeable headbands in a variety of colors and styles that let users match any mood or outfit. The high-profile Monster Inspiration billboard and transit ad campaign will target specific areas of Manhattan frequented by young professionals, including Soho and the Meatpacking District.Monster Inspiration headphones are available now at Apple® stores around the world, and will be rolled out globally in the coming weeks at fine retailers such as Neiman Marcus, Nordstrom and others.Style Amplified: Where to Experience Monster Inspiration in NYC This WeekThe Inspiration billboard ad campaign will be accompanied by an exciting series of events this week in New York that will allow New Yorkers to experience how Monster is bringing both serious audio and high style to today’s personal listening experience. First, on Monday evening, Inspiration was featured at a special “CE Week” preview at the GDGT showcase in the Altman Building on West 18th Street, where fashion models wore the stunning new headphones and visitors were invited to a specially created Inspiration Lounge to experience the new concept in music listening. The Inspiration experience continued on Tuesday with a rooftop pool party and barbeque at the Gansevoort Hotel on Park Avenue South, culminating on Wednesday with an all-day Inspiration experience at CEA Line Shows and Digital Downtown, including a press conference with “Head Monster” Noel Lee, as well as the experiential Inspiration Lounge. Monster is reinforcing its New York visibility campaign with extensive social media activities, including on Facebook and Twitter.Inspiration™: Just You and Your Music, Taken to a Higher LevelInspiration™ embraces the signature Monster Sound – excellent clarity, warm mid-range and strong bass that stops short of overpowering the music. Inspiration™ headphones are available in both in an active noise cancellation version and an unpowered noise-isolation version, both available in black and white – with on-ear and in-ear models to follow. Specially Created Inspiration Website Monster’s new Inspiration headphones will also be available for purchase at a specially created microsite (www.monsterinspiration.com). Visitors to the microsite will be able to learn all about the advanced technologies behind Inspiration.ABOUT MONSTER®Monster was founded by “Head Monster” Noel Lee over 30 years ago as a company dedicated to creating products that enhance the sound quality of music. Recently, the company collaborated with Beats™ by Dr. Dre™ to create the acclaimed Beats sound and has since become the world’s leading manufacturer of high-performance, sonically superior headphones. Monster is the world's leading manufacturer of premium headphones and advanced connectivity solutions for high-performance home entertainment, audio, home cinema, computer and gaming, as well as a leading innovator in the field of mobile accessories and professional audio. Under its Monster Cable® brand, the company leads the way in advanced audio, video, and data connectivity solutions, and under the Monster Power® brand, it provides high-performance AC power line conditioning and protection products for audio/video systems. Monster continues to lead in innovation with nearly 400 U.S. and international patents and 100 pending, offering more than 6,000 products in over 120 countries worldwide.Explore the world of Monster at www.monsterproducts.com. To become a fan of Monster products, please follow us on Facebook (www.facebook.com/monsterproducts) or Twitter (www.twitter.com/monsterproducts).iPad, iPhone, iPod, iPod classic, iPod nano, iPod shuffle, and iPod touch are trademarks of Apple Inc., registered in the U.S. and other countries. The remote and mic are supported only by iPod nano (4th generation and later), iPod classic (120GB, 160GB), iPod touch (2nd generation and later), iPhone 3GS, iPhone 4, iPad, and iPad 2. The remote is supported by iPod shuffle (3rd generation and later). Audio is supported by all iPod models.###
by Kate Licht
06.27.12 08:01:39
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New York, NY, June 27, 2012 – Monster, a leader in manufacturing and design of high-performance headphones, is showing its patriotic colors with the debut of a limited-edition red, white & blue iSport™ USA in-ear headphone. Key athlete-friendly innovations, including an improved version of Monster’s specially designed “OMNITIP” ensures that the sweatproof and washable model delivers superior audio performance while not falling out of the ear during strenuous workouts, giving athletes the drive to achieve more and win. The new iSport USA headphones will be produced in an extremely short production run and will only be available at a few select iSport retailers. Each product will be individually serialized and will come with a letter of authenticity.Monster’s iSport USA joins the blue iSport model (SRP: $149.95), in the company’s line and will carry an SRP of $179.95 during its limited one-month run. Featuring Monster’s next-generation advanced audio technology, iSport USA represents the next step up in “audio adrenaline” for athletes and discerning fitness enthusiasts.Next-Generation Super-Secure In-Ear Clip Technology and DesignAll Monster iSport In-Ear Headphones feature a variety of innovative advancements that set them apart from the rest. For instance, they address one of the most common issues faced by active headphone wearers – the nagging problem of having their in-ear headphones slip out during strenuous use. Monster’s iSport headphones solve this problem with a unique patented proprietary in-ear clip anchor system, which fits the curve of the inner ear securely. This key innovation provides maximized comfort and an unprecedented “no-slip fit” that ensures that the headphones will not fall out and stay in the ear no matter the conditions. The new iSport USA headphone features next generation advanced earhooks for even better fit and security. The softer, pliable and more durable earhook ensures hours of comfort and fatigue-free listening Next-Generation OMNITIP Rotating Earpipe for Perfect Seal and FitNotably, iSport USA builds on the original iSPORT Immersion’s “OMNITIP” special rotating earpipe, allowing users to quickly find the ideal fit so that they can jump into their physical fitness routine without the need to constantly adjust for fit and seal. Because the angle of the OMNITIP earpipe is fully adjustable it contours to the unique angles of each ear, helping create a perfect seal when combined with the variety of included ear tips. Further enhancing their appeal for active listeners, iSport headphones feature advanced noise isolation technology that allows listeners to block out distractions, focus on their sport and get into “the zone.” Striking Design; Super Tough Build MaterialsMonster’s tough construction of iSport headphones and their super durable build materials allow users to enjoy an uninterrupted, world-class music experience while they run, jump, cycle or even hit the ski slopes. Most importantly, they are fully washable, allowing sports enthusiasts to easily clean them so they are ready to go for the next work out.Sophisticated Audio Technologies: Because the Music Matters™To create the ultimate sports headphone with the distinctively superior Monster sound, engineers utilized a variety of sophisticated audio-enhancing headphone technologies. To ensure optimum sound quality at all times, iSport In-Ear Headphones feature a tight, custom fit audio seal thanks to the patented in-ear clip system and feature a variety of ear tips and the rotating ear pipe– these technologies ensure acoustic isolation that allows you to stay focused on your workouts and achieve your fitness goals. Like all Monster headphones, the super tough iSports are designed to deliver unprecedented levels of headphone audio performance with extreme clarity, articulation, and tight deep pounding bass that motivates you to achieve at your highest level of performanceWith such a limited quantity iSport USA in-ear headphones reaching the market, only a very select group of elite athletes and fitness enthusiasts will be able to experience this unique collector’s item.ABOUT MONSTER®Monster was founded by “Head Monster” Noel Lee over 30 years ago as a company dedicated to creating products that enhance the sound quality of music. Recently, the company collaborated with Beats™ by Dr. Dre™ to create the acclaimed Beats sound and has since become the world’s leading manufacturer of high-performance, sonically superior headphones. Monster is the world's leading manufacturer of premium headphones and advanced connectivity solutions for high-performance home entertainment, audio, home cinema, computer and gaming, as well as a leading innovator in the field of mobile accessories and professional audio. Under its Monster Cable® brand, the company leads the way in advanced audio, video, and data connectivity solutions, and under the Monster Power® brand, it provides high-performance AC power line conditioning and protection products for audio/video systems. Monster continues to lead in innovation with over 400 U.S. and international patents and 100 pending, offering more than 6,000 products in over 120 countries worldwide.Explore the world of Monster at www.monsterproducts.com. To become a fan of Monster products, please follow us on Facebook (www.facebook.com/monsterproducts) or Twitter (www.twitter.com/monsterproducts).# # #
by Kate Licht
06.27.12 08:07:26
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New York, NY, June 27th, 2012 – Monster™, world leader in the manufacturing of high-performance headphones, connectivity solutions and consumer electronics accessories, is proud to announce that its company founder and “Head Monster” Noel Lee has been honored with the prestigious Plus X Lifetime Achievement Award. The award is given to “those persons, who over a long period of time not only shaped the market but also significantly contributed to changes in the market.” It was presented to Mr. Lee during a special awards ceremony on May 10th in Cologne.The two previous recipients of the Plus X Lifetime Achievement Award include Dr. Amar G. Bose (2008) and Sir James Dyson (2007). With a jury comprising more than 130 members from 32 countries and a variety of industries, 32 competent partners and a marketing investment of more than 25 million EUR, the Plus X Award is the world’s largest competition for technological, sport and lifestyle products.Nine Monster Products Win Plus X AwardsIn addition to Mr. Lee’s honor, nine separate Monster headphones were recognized with prestigious Plus X Awards, which recognize sport and lifestyle products based on the categories of Innovation, High Quality, Design, Ease of Use/Functionality, Ecology and Ergonomics. Winning Monster headphones include: Inspiration (High Quality, Design and Functionality); Diamond Tears – Edge (High Quality and Design); Purity (High Quality and Design); VEKTR (High Quality and Design); Harajuku Lovers (Design and Functionality); Gratitude (High Quality and Design); NCredible NTune (Design and Functionality); Beats/Monster MixR (High Quality, Design and Functionality).Noel Lee: A Lifetime Passion for Music and TechnologyNoel Lee is a graduate of Cal Poly College of Engineering and a former design engineer at Lawrence-Livermore Laboratory. His two great passions in his life have always been music and technology. They came together in 1978 when he developed and tested his theory that a new kind of loudspeaker cable could dramatically improve the way music sounded. Noel’s discovery led to the world’s first true high performance speaker cable – Monster Cable – which led to the founding of his business in 1979. Beginning with his first breakthrough high-performance speaker cables, Noel went on to create an entire new consumer electronics accessories industry. Today Monster’s products include not just cables, but mobile accessories and breakthrough audio products that bring new style and unprecedented audio performance to the personal music listening experience.Today, Noel is concentrating on his mission is to “bring back” great audio performance for digital music listeners. In recent years, Monster has established itself as the clear world leader in advanced, high-performance headphones for all music lovers. In 2008, Monster collaborated with Beats by Dr. Dre and Noel engineered the acclaimed Beats sound. Within a few short years, Monster has gone on to dominate the headphone market, developing a line of critically acclaimed Monster headphones, including the reference quality Turbine Pros, engineered for a true professional-level in-studio listening experience. Noel is currently in the process of introducing a new line of headphones geared for every type of lifestyle and fashion sense. In many ways, Noel’s new mission to achieve phenomenal headphone sound has brought him full circle – he’s still tinkering to find the perfect sound – “Because the Music Matters.”With Monster, Noel has also reconceived the power management and protection category, and the company’s many innovative products continue to break new ground. In addition, Monster offers a full line of advanced ScreenClean products to help people keep their flatscreen TVs, laptops, cell phones, cameras, and more clean and safe and get the best performance from all their displays.The Monster brand that Noel created has been featured on TV many times, including the popular “West Coast Customs,” and “Home Theater Revolution” on The Discovery Channel, as well as in movies including “The 40 Year Old Virgin” and Oliver Stone’s upcoming “Savages.” Monster has partnerships with companies including the Walt Disney Company, HP and many others.Monster holds over 400 U.S. and international patents and offers more than 4,000 products in over 100 countries.ABOUT MONSTER®Monster was founded by “Head Monster” Noel Lee over 30 years ago as a company dedicated to creating products that enhance the sound quality of music. Recently, the company collaborated with Beats™ by Dr. Dre™ to create the acclaimed Beats sound and has since become the world’s leading manufacturer of high-performance, sonically superior headphones. Monster is also the global leader in advanced connectivity solutions for high-performance home entertainment, audio, home cinema, computer and gaming, as well as a leading innovator in the field of mobile accessories and professional audio. Under its Monster Cable® brand, the company leads the way in advanced audio, video, and data connectivity solutions, and under the Monster Power® brand, it provides high-performance AC power line conditioning and protection products for audio/video systems. Monster continues to lead in innovation with over 400 U.S. and international patents and 100 pending, offering more than 6,000 products in over 120 countries worldwide.Explore the world of Monster at www.monsterproducts.com. To become a fan of Monster products, please follow us on Facebook (www.facebook.com/monsterproducts) or Twitter (www.twitter.com/monsterproducts).About the Plus X Award:With a jury comprising more than 130 members from 32 countries and a variety of industries, 32 competent partners and a marketing investment of more than 25 million EUR, the Plus X Award is the world’s largest competition for technological, sport and lifestyle products. Plus X Award seals of approval are conferred upon products judged to possess at least one “Plus X” factor. Awards are given for new and innovative technologies, extraordinary design and intelligent, easy to use operating systems. Criteria such as outstanding ergonomic and ecological characteristics, along with the use of high quality materials and fi ne workmanship, are additional factors that contribute to sustainable products with long lasting value and are also honored by the Plus X Award. The competition was created as a brand marketing tool and is being conducted for the ninth time in 2012. # # #
by Kate Licht
06.27.12 08:12:34
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New York, NY, June 27, 2012 — Monster, the global leader in the development and manufacturing of high-performance headphones, is proud to announce the appointment of veteran product marketing executive Tracy Benson to the newly created position of Global Vice President of Marketing and Web.Tracy brings over 13 years of experience in traditional, native digital and brand marketing to her new position at Monster, as well as proven expertise in retailing, e-commerce and data analytics. She will oversee the global brand and product marketing activities for all Monster product lines, as well as web marketing and e-commerce.Head Monster Noel Lee noted: “We are delighted to have someone of Tracy’s proven expertise and acumen in digital and traditional marketing join our Monster team. Her demonstrated ability to lead key growth pillars using mobile and social lifestyle marketing, mobile commerce, CRM, and other digital marketing tools, will be invaluable to us as we continue to lead the way with innovation and creativity to offer consumers around the world products that will truly enhance their lives.”Prior to joining Monster, Tracy served for the past two years as Senior Director, Best Buy U.S., where she was responsible for leading Best Buy's U.S. Portable Business Unit, overseeing consumer marketing strategies, marketing product mix strategies, visual design and planning and promotions across a multi-category portfolio. Before that she was Best Buy’s Senior Director, Digital Marketing, Interactive & Emerging Technologies, where she was accountable for the U.S. Digital/Interactive Brand Marketing, developing and executing growth strategies to define and build out Best Buy’s digital, social, and mobile innovation funnel. At Best Buy, she created consumer value propositions, App strategies, Facebook, and Twitter platform strategies, including social community management systems and content creation processes. She joined Best Buy in 2007. She also brings 7 years of prior advertising and digital agency experience to bear in her new role, along with a wealth of business acumen, retail and consumer marketing knowledge to the Monster team.ABOUT MONSTER®Monster was founded by “Head Monster” Noel Lee over 30 years ago as a company dedicated to creating products that enhance the sound quality of music. Recently, the company collaborated with Beats™ by Dr. Dre™ to create the acclaimed Beats sound and has since become the world’s leading manufacturer of high-performance, sonically superior headphones. Monster is the world's leading manufacturer of premium headphones and advanced connectivity solutions for high-performance home entertainment, audio, home cinema, computer and gaming, as well as a leading innovator in the field of mobile accessories and professional audio. Under its Monster Cable® brand, the company leads the way in advanced audio, video, and data connectivity solutions, and under the Monster Power® brand, it provides high-performance AC power line conditioning and protection products for audio/video systems. Monster continues to lead in innovation with over 400 U.S. and international patents and 100 pending, offering more than 6,000 products in over 120 countries worldwide.Explore the world of Monster at www.monsterproducts.com. To become a fan of Monster products, please follow us on Facebook (www.facebook.com/monsterproducts) or Twitter (www.twitter.com/monsterproducts). ###
by Kate Licht
06.27.12 08:23:55
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New York, NY, June 27, 2012 – Monster®, the world’s leading manufacturer of high-performance headphones, and the iconic lifestyle company Diesel are proud to announce the in-store availability of the on-ear VEKTR™ headphones (SRP:$279.95). VEKTR headphones dramatically break with conventional headphone style and performance. In addition to their availability at Diesel stores, the new Monster Diesel website (http://www.DieselbyMonster.com) and the Diesel online store, VEKTR headphones are available at select electronics retailers worldwide such as Nordstrom, Airport Wireless, InMotion, J&R Music World, Tech Showcase, Sound Balance, Best Buy Canada, and onecall.com.VEKTR: Expertly Blending the Worlds of Fashion and Great Sound. VEKTR on-ear headphones provide users with a comfortable, premium-quality listening solution that blends the worlds of fashion and great sound. The VEKTR headphones feature a distinctive diamond-cut Diesel logo on each plush ear cup, and provide a unique sound experience: the combination of enhanced audio performance and unique visual design engages the senses and adds a new level of self-expression to the music listening experience.Reflecting Diesel’s passion for innovation and attention to detail, stylistic details of VEKTR include a silkscreen Mohican head on both ear cups, combined with touches of contrasting black, grey and brushed aluminum, as well as different finishes (shiny, matte and rubberized paint). The cable features a special triangular section that prevents tangling. VEKTR headphones come with a distinctive VEKTR touring case in black canvas. Head Monster Noel Lee noted: “For Monster, headphone creation always begins with powerful, accurate audio reproduction, accompanied by great style and design. With our new VEKTR headphones, we are especially fortunate to be partnering with such an iconic company as Diesel to offer our customers a brand new type of personal listening solution that opens up new horizons in both sound and fashion.”Stefano Rosso said: “We are definitely happy about the partnership with Monster, a company that shares our values and desire for innovation. The new VEKTR headphones are the perfect way not only to listen to music but to also feel and taste it.” “Get Famous” Music ContestMonster and Diesel, recently held an online music competition to acquire music to be remixed in 3D and offered for downloading from the Diesel and DieselbyMonster websites. Listen to the winner’s music at www.facebook.com/monsterproducts or http://www.DieselbyMonster.com. DieselbyMonster.comMonster and Diesel officially launched the website http://www.DieselbyMonster.com, which features a unique music-focused informational video, photo gallery, plus free music downloads from the winning artists in the “Monster/Diesel VEKTR Get Famous” contest.ABOUT MONSTER®Monster was founded by “Head Monster” Noel Lee over 30 years ago as a company dedicated to creating products that enhance the sound quality of music. Recently, the company collaborated with Beats™ by Dr. Dre™ to create the acclaimed Beats sound and has since become the world’s leading manufacturer of high-performance, sonically superior headphones. Monster is the world's leading manufacturer of premium headphones and advanced connectivity solutions for high-performance home entertainment, audio, home cinema, computer and gaming, as well as a leading innovator in the field of mobile accessories and professional audio. Under its Monster Cable® brand, the company leads the way in advanced audio, video, and data connectivity solutions, and under the Monster Power® brand, it provides high-performance AC power line conditioning and protection products for audio/video systems. Monster continues to lead in innovation with nearly 400 U.S. and international patents and 100 pending, offering more than 6,000 products in over 120 countries worldwide.Explore the world of Monster at www.monsterproducts.com. To become a fan of Monster products, please follow us on Facebook (www.facebook.com/monsterproducts) or Twitter (www.twitter.com/monsterproducts). ABOUT DIESEL Diesel is a global lifestyle brand. From its headquarters in Breganze, it directly manages 19 subsidiaries across Europe, Asia and the Americas. It is now present in more than 80 countries with 5,000 points of sale and more than 500 Diesel mono-brand stores.# # # Contact: For Monster For Diesel Kate LichtDBA Public Relations Diesel HQ Press Office (212) 388-1400 klicht@dba-pr.com +39 0424 477555
by Kate Licht
06.27.12 08:31:57
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New York, NY, June 27, 2012 — Monster, the global leader in the development and manufacturing of high-performance headphones, is proud to announce the availability of the Bluetooth wireless ClarityHD™ Micro loudspeaker (SRP: $219.95). To create the portable game-changing speaker solution, Monster, the sound and engineering innovator behind the acclaimed Beats™ by Dr. Dre™ sound, combined its industry leading “higher definition” music reproduction capabilities with crystal clear talk and speakerphone audio. Monster’s ClarityHD™ Micro will be available at major national and global retailers beginning July 1, 2012.Wireless “High-Performance” Audio, Anywhere, AnytimeThe ClarityHD™ Micro speaker/speakerphone is perfect for the discerning and savvy traveler who appreciates the very best in music reproduction, and for everyone who wants to enjoy the best possible audio performance wirelessly – anywhere and anytime. ClarityHD™ Micro achieves its stunning wireless audio capabilities thanks to the inclusion of advanced AAC and apt-X digital processing for clean, best-in-class wireless stereo sound and crystal clear phone calls.The sleek and compact ClarityHD™ Micro provides today’s “multi-tasking” music lover with a high-quality audio solution for great sounding music, with the option of switching seamlessly to a conference or personal call – without ever missing a beat. The ClarityHD ™ Micro also allows users to express their personal style, with interchangeable grilles. Initially, it will be available in black with black grilles and white with white grilles. Additional colors will be available in fall 2012.Head Monster Noel Lee noted: “Monster believes that everyone who is passionate about music deserves to enjoy true high fidelity audio in every aspect of their lives. We’re committed to creating products that meet or exceed peoples’ needs and expectations in today’s fast-paced digital world. That’s why we engineered the new ClarityHD™ Micro with the most advanced digital processing and efficient, high-performance loudspeaker componentry, plus all the features and capabilities that will allow people to maximize the benefits of their Smartphones and other digital devices. The result is a new type of listening and phone solution that will bring ‘higher definition’ listening into people’s lives.”Voice Command and ControlNotably, a special Voice Command and Control function lets users make and answer calls, play music, perform Bluetooth pairing and many other functions via simple voice commands. Another innovative benefit lets users change their ClarityHD™ Micro’s voice anytime they want, selecting from multiple voices available on the Monster website for download. Best of all, the ClarityHD™ Micro is small enough to carry to the office, take on vacations or business trips, or just go along with you whenever you want great sounding music and hands-free calling at your fingertips. The included wrist strap makes carrying the ClarityHD™ Micro a snap. Performance updates and enhancements will be available on the Monster website ensuring that consumers will have the most up-to-date version of the ClarityHD™ Micro. For total user flexibility, it may also be used with a wired connection using a standard 3.5 mm headphone port, which is ideal for products that do not have Bluetooth support. The precision omnidirectional microphone is ideal for instant conference calls, voice/video chats on Skype® or hands-free calls on a mobile phone. The advanced Lithium Ion batteries provide up to 5 hours of quality listening on a single charge. Notably, with a range of up to 30 feet, the speaker delivers powerful, room-filling sound that belies its small size.ClarityHD Micro with the most advanced digital processing and efficient, high-performance loudspeaker componentry, plus all the features and capabilities that will allow people to maximize the benefits of their Smartphones and other digital devices. The result is a new type of listening and phone solution that will bring ‘higher definition’ listening into people’s lives.”ABOUT MONSTER®Monster was founded by “Head Monster” Noel Lee over 30 years ago as a company dedicated to creating products that enhance the sound quality of music. Recently, the company collaborated with Beats™ by Dr. Dre™ to create the acclaimed Beats sound and has since become the world’s leading manufacturer of high-performance, sonically superior headphones. Monster is the world's leading manufacturer of premium headphones and advanced connectivity solutions for high-performance home entertainment, audio, home cinema, computer and gaming, as well as a leading innovator in the field of mobile accessories and professional audio. Under its Monster Cable® brand, the company leads the way in advanced audio, video, and data connectivity solutions, and under the Monster Power® brand, it provides high-performance AC power line conditioning and protection products for audio/video systems. Monster continues to lead in innovation with over 400 U.S. and international patents and 100 pending, offering more than 6,000 products in over 120 countries worldwide.Explore the world of Monster at www.monsterproducts.com. To become a fan of Monster products, please follow us on Facebook (www.facebook.com/monsterproducts) or Twitter (www.twitter.com/monsterproducts).###
by Kate Licht
06.27.12 08:35:12
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