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Salorix Releases Auto Industry Report to Show Who’s Dominating Social

Ford, Toyota, and Honda have the largest volume of brand specific conversations on Twitter

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for Salorix Published On: 12.05.12 2.34 pm

December 5, 2012 -- Santa Clara, CA -- Salorix (www.salorix.com), the smart social engagement company, released today an auto industry report that looks at real-time conversations on Twitter and shows how companies like Ford and Toyota are dominating the social space. Using its social engagement platform, Amplfy, Salorix analyzed over 100 million tweets in a one-month period for this comprehensive automotive industry report.

The report provides brands with insights that include pinpointing the best time to engage with a target audience, what consumers are talking about, and how they perceive various brands and automotive categories.

Below are a few highlights from the report:

  • Monday generates the highest volume of tweets related to auto, while Thursday and Friday generate the least. Tuesday has the highest engagement rate for auto-related tweets.
  • Ford, Honda, and Toyota saw the largest volume of brand-specific conversations. Honda was the most popular with a 9% share of voice.
  • Asian and European cars garner over 40% of all conversation volumes.
  • Ferrari had the highest “ relative brand love” among brands with lower volume and Honda had the highest “relative brand love” among brand with higher sales volume. Brand love is calculated as the number of positive tweets divided by the number of cars old.

Click here to view the full report and infographic.

Data for this report was collected between Sept. 16, 2012, and Oct. 15, 2012.

For more information on Salorix, please visit www.salorix.com


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